How to Build Citations for Your Local SEO Campaign - This Way?

How to build citations for your local SEO campaign this way?

With more and more importance growing to local SEO to get the new and small business reach the customers, the different strategies used as a part of local SEO for your business are also discussed on a wider note. 

When you are juggling to win the location-centric competition for your business, you might have all heard about the importance of citations in bringing your local search engine rankings. 

With the top local SEO strategies that are discussed widely on the internet, they are no more super secret tactics to win the competition. What makes the search engines recognize your business as unique to list in the top of the search results?  

It is nothing other than finding authority and relevant citation website for your business.  Of course, quality local citations digging deep into the implementation of this local SEO strategy will make your business stand out in the search results.

What are citations? 

Citations are mentions of your business details along with your NAPs in the various business directories across the search engine.  There are many directories that search engines collect your business information from. 

While many business organization build citations on different directories as part of their local SEO so there may be many businesses on these directories with similar names to each other so, the search engines need to find something unique related to your business. You may ask me what other than business address and phone number can establish your unique identity of the business to the search engines?  I would rather say to go by quality citations rather than quantity. 

Remember that citations are a great way of signaling the search engines that the business displayed through the stated website belongs to particular geographic location and provides specific product or service, your citations should be qualitative rather than quantitative. 

Here is a guide to help you build your local SEO citations effectively to get expected results.

How to Build Citations for Your Local SEO Campaign - This Way?

Beginner Level

Citations from the quality and authority and relevant website are going to add more weight to your backlinks. How can startup businesses find the directorates that are authoritative and relevant? 

Even if the finding relevant directory might be easy based on the category of the business, finding the ones that are authoritative may be a tough game. An easy-way-out could be finding a top ranking website for a keyword related to your business. Then copy the competitor's NAP and place it in quotations.   

Conduct a Google search with the phrase in the quotations and you will find the list of potential websites where you place your business citations for higher rankings. Complete the end to end list of potential website you come across. After you are done, it is worth choosing the second competitor and repeats the same process.

How to Build Citations for Your Local SEO Campaign - This Way?

Intermediary Level

Citations are a not a onetime local SEO strategy. As the new and new directories coming up in the new digital world, you should continue the process from time to time to keep up your local SEO rankings. As the business growth is never stagnating, manual operation of these local SEO citations becomes a challenging game as it expands. 

When your business is it intermediary level,  you may have to implement many other local SEO strategies to win the customer share as your business might be thinking of operating multiple business locations or have already established one. When you can little bigger on your local SEO marketing budget, you can buy nifty tools like a scrapbook that can automate the process for you. 

You have just the NAP details in the tool and it will list out the entire pages of the search results in one area and you can easily export these details to the excel sheet minimizing your effort and saving a great deal of time.
How to Build Citations for Your Local SEO Campaign - This Way?

Advanced level

Good to know that your business has reached that great stage of carrying business on large scale. This does not make the importance of Local SEO or citations strategy less important, they always a pave growth path for your business irrespective of your business stage.  Even using the scrapbook for finding citations might not go well as your business grow.   

You can expand your local SEO budget and purchase tools like a white spark that will do the entire job related to your Local SEO citations like finding the right ones and placing your business information there.   

You should input some NAP details and category of the business and your job is done. Though using the app is little pricey, you will save a good deal of time in your link building strategies.

How to Build Citations for Your Local SEO Campaign - This Way?


It does not matter the size of the business you hold, you should build good link building strategy as part of your Local SEO campaign to stay on the top of the search results.  

Author Bio: - Amit Chauhan

Author Bio: - Amit Chauhan

Amit Chauhan is the Founder & CEO at SearchClap. Amit is an Internet Marketer, Blogger, SEO Consultant, Link Building specialist & Maps marketing Specialist. You can connect with him on Twitter, Facebook and LinkedIn.

Have any questions? Feel free to ask me via the comments section! Remember to share this tutorial with others on Facebook, Twitter & Google Plus.

Post a comment


  1. This is a great post. So clear and easy to follow. Thanks for the tangible and attainable help. All your hard work is much appreciated.
    local SEO Sydney

  2. Very interesting blog. Alot of blogs I see these days don't really provide anything that I'm interested in, but I'm most definately interested in this one. Just thought that I would post and let you know.calgary seo

  3. Thanks for sharing. Some more useful stuff related to this.

    Learn ethical hacking, visit Ethical Hacking Tutorial.
    Learn about SEO and download SEO tools, visit Download SEO Tools?
    Watch world cup live stream, World Cup 2018 Live.
    Download paid udemy courses for free, visit Free Udemy Courses.

  4. Our repertoire in Interior Design spans across all types of business & domestic spaces - from Offices,IT or Technology-linked centers, Hotel & Hospitality Facilities, Shopping & Retail Facilities to all type of Residential Spaces.

    Interior design firms in guwahati

  5. Very informative article. got to know a lot from it. Thanks for sharing. Also visit hotel in guwahati

  6. Trishulom one of the shopping website in the Online ethnic wear industry serving you online all over the world. Our website contains products like Sarees, Salwar Suits, Lehengas, Kurtis, western-wears and accesories. Our main aim is to serve Indian crowd fond of fashion across India and the world as well.

    We are covering more than 120 countries across the world where we deliver products. USA, Canada, Australia, UK, Finland, Fiji, Singapore, Ireland, Sweden, Denmark, Kenya are most engaging countries among all where we distribute our love.

  7. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value. Im glad to have found this post as its such an interesting one! I am always on the lookout for quality posts and articles so i suppose im lucky to have found this! I hope you will be adding more in the future... get seo traffic with

  8. If you're trying to burn fat then you have to try this brand new custom keto diet.

    To design this keto diet, certified nutritionists, fitness trainers, and professional cooks joined together to develop keto meal plans that are effective, painless, price-efficient, and delicious.

    Since their grand opening in January 2019, hundreds of individuals have already transformed their figure and health with the benefits a proper keto diet can give.

    Speaking of benefits: in this link, you'll discover 8 scientifically-confirmed ones provided by the keto diet.

  9. Sara Movers and Packers in Abu Dhabi have become the one-stop solution for any kind of packing and moving needs in Abu Dhabi, Dubai at a low-end price charges, be it house-hold relocation, office relocation, corporate moving, vehicle transportation, or industrial relocation. We have developed smooth & reliable shifting processes and provide you with safety as well as quality services without paying high prices, especially for in Abu Dhabi.
    movers and packers abu dhabi
    moving company in abu dhabi

  10. RC is the Dubai movers company that provides a stress-free service of Movers in Dubai, Abu Dhabi and Sharjah. We give assured service without any household items damages. We provide all the relevant and necessary details at affordable prices. We have good workers of moving services who can give you a safe and secure service within a limited time period. If you need moving services then call us.

  11. SAVE YOUR HOME offering Plumbing services and repair in Dubai by plumbing expert teams. Our teams are one of the best teams of plumbing problems, they have the training and the skills required to carry out these tasks effectively. When you hire our plumber teams then you stand to benefit in several ways. Hurry up call us for plumbing services.
    Plumbing services Dubai
    Plumbing company Dubai
    Emergency plumbing Dubai

  12. Google started using site speed as a ranking signal in their algorithm way back in 2010, and it continues to serve as one of the many factors that determine where your website shows up in the search results. We help you WordPress Speed Optimization are Page Caching, PHP latest version, Image optimization and resizing, jquery update, Cache Preloading, Sitemap Preloading, GZIP Compression, Browser Caching, Database Optimization, Google Fonts Optimization, Lazyload, Minifying JS CSS HTML files, Deferring Unused JS/CSS, CDN setup, Mobile Detection, Stop unused CSS and JS file and many more optimization your WordPress website. So, your website super-fast loading within 1-5 seconds. WordPress Speed Optimization